“The Quality of Your Life Insurance Leads Will Have a Direct Bearing Upon the Number of Your Sales and the Size of Your Commissions”

After nearly 20 years in the life insurance business, I finally gave in and started buying life insurance leads on the internet. That was the worst and the best day of my life. Here’s why…

My name is Tony Jackson and I have been buying life insurance leads from the internet for more than five years. When I first began buying leads, it was a shot in the dark. The old saying that “a lead is a lead is a lead” was pretty much true.

If you have ever bought internet life insurance leads, you know that some leads are OK but many leads are just pure junk.

What I didn’t realize back then was that there is a MAJOR difference in the way lead companies generate leads online.

Following are the main sources of leads that are sold by most lead companies:

Life Insurance Leads Sources

1. Incentivized Life Insurance Leads

This kind of life insurance lead is usually generated by someone filling out a free offer. You have seen all of those crappy programs out there that offer a free iPad or whatever if you will only submit three offers.

Often times, one of those offers is a “Free Life Insurance Quote.” So… here you have some schmuck filling out a request for a free insurance quote, but in reality, he only wants the free iPad. This is the WORST kind of lead you can get. I would go so far as to say it almost borders on fraud.

2. The Tire Kicker Lead

When someone goes searching for a life insurance quote online, many times they DO NOT want to talk to a real person. The only way they can get an online quote however is to fill out a form before they can get to the quote. Many of these leads can be OK, but you really have to work them hard.

3. A Prospect Who Wants Help Buying Their Life Insurance

Obviously, this third kind of lead is the best kind of internet lead (other than a referral). This is that person who wants to talk to a live person and get help with buying their insurance. People don’t know anything about insurance which is why they are seeking your expert help in the first place.

The great news about life insurance leads is that new, cutting edge technology has actually made it possible to measure someone’s intent when they are considering a quote for life insurance.

Imagine… if you could read a prospect’s mind and know whether or not they are a buyer or just a tire-kicker before they even fill out a form! Imagine being able to track a prospect’s movement on the page and eavesdrop (legally) into what he or she is reading, how long they look at certain parts of the page and so on.

This kind of technology exists and smart lead companies are actually using it to produce better quality leads that convert to better sales. That is great news!

The bad news is, there are still a LOT of scum bag lead companies that are trying to sell you garbage leads that rarely, if ever lead to sales.

The one company that I recommend to all of my new agents is Insurance Agents. The reason I recommend them is mainly this: They have invested in serious technology with one goal in mind. They know that if they sell you a better quality insurance lead, you will keep coming back for more. That’s just good business, isn’t it?

Click on the banner below to get started. You can sign up for free and then try out their leads as you like. They don’t try to lock you in to long term contracts and they only sell you leads that are filtered through their strict quality control guidelines.

The truth is, I have had a lot of leads slip through my fingers over the years, and finally I feel like I found a company that under-promises and over-delivers.